There’s a Secret Santa in Everyone
The client wanted people to feel that Cadbury is part of the fabric of Christmas; to feel that Christmas wouldn’t be Christmas, without Cadbury! The brand focus has shifted from ‘joy’ to ‘generosity’ in 2018 and with that we move away from Cadvent and look at more generous rituals – the Secret Santa.
About Cadbury's Chocolate Secret Santa
Cadbury want to create a movement of ‘giving a small gift anonymously, just because’. Secret Santa has generosity at its heart, allowing Cadbury to hero and facilitate people’s generous instinct: doing, not just saying.
Event Fuel brought Secret Santa to life through experiential activity, including: a one week pop-up to launch the campaign in South William Street; a regional pop-up postage service that allowed people to send a free Cadbury bar anonymously to a loved one.
6,525 Engaged consumers
4,858 Chocolate bars posted
7 locations with a Live reach of 91,248+