Cadbury's Chocolate Secret Santa Best Event Management Corporate Company Dublin Ireland Event Fuel
Cadbury's Chocolate Secret Santa Event. Event Fuel is an award-winning agency that provides best in class corporate experiences and event management...
About Project

There’s a Secret Santa in Everyone

The client wanted people to feel that Cadbury is part of the fabric of Christmas; to feel that Christmas wouldn’t be Christmas, without Cadbury! The brand focus has shifted from ‘joy’ to ‘generosity’ in 2018 and with that we move away from Cadvent and look at more generous rituals – the Secret Santa. 

Ideate

Event Fuel worked on concepts for Cadbury's new Secret Santa campaign of 2018.

Create

Created an experiential pop up - Secret Santa Postal Service in Dublin's South William St and then created a Secret Service Postal van which travelled Nationwide.

Build

Built a functioning postal service with singing booths, make your own selection box, interactive sitting room photo op and a hot chocolate café all in one space. We then converted a Citroen H van into a branded and functioning postal van.

Budget

Managed a budget across the full experiential campaign from pop up, postal van, Aware Run, Tree Lighting and media drops.
Cadbury's Chocolate Secret Santa Best Event Management Corporate Company Dublin Ireland Event Fuel
About Cadbury's Chocolate Secret Santa

Cadbury want to create a movement of ‘giving a small gift anonymously, just because’. Secret Santa has generosity at its heart, allowing Cadbury to hero and facilitate people’s generous instinct: doing, not just saying. 

Event Fuel brought Secret Santa to life through experiential activity, including: a one week pop-up to launch the campaign in South William Street; a regional pop-up postage service that allowed people to send a free Cadbury bar anonymously to a loved one.

Cadbury's Chocolate Secret Santa Best Event Management Corporate Company Dublin Ireland Event Fuel
Results

6,525 Engaged consumers

16,298 Samples

4,858 Chocolate bars posted

7 locations with a Live reach of 91,248+

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