NDC National Dairy Council Ploughing Championships Best Event Management Corporate Company Dublin Ireland Event Fuel
NDC National Dairy Council Ploughing Championships Best Event Management Corporate Company Dublin Ireland Event Fuel
About Project

The Eiffel Tower of the Ploughing

In conjunction with The NDC we created an exciting festival theme at 2018’s Ploughing Championships. We held a really interesting programme of events, cooking demos, celebrities, healthcare experts and sports stars at the gigantic stand over the three days.

Ideate

Worked on concepts to really engage consumers and create a landmark at the Ploughing Championships. The Milk Carton became the perfect landmark for festival attendees.

Build

Event Fuel built a custom made stand for NDC at the Ploughing. It included an iconic 10m high Milk Carton, wooden stalls for co-ops to sample from and a demo kitchen for cookery demos from celebrity chefs over the weekend.

Content

The NDC stand played host to a stage with full programme, green screen activation, Milk-Float Dairy Bar and football darts.

Budget

Created a very cost effective activation where we maximised the end product by investing in materials for a number of years.
NDC National Dairy Council Ploughing Championships Best Event Management Corporate Company Dublin Ireland Event Fuel
About NDC at National Ploughing Championships

The NDC wanted something that catered for everyone due to the demographic of the agricultural event. With this in mind we managed to put together an array of multiple events, cooking demos, celebrities, influencers, healthcare experts and sports stars at our stand over the three days for everyone to enjoy.
This consisted of football dart competitions, hang tough tests, Q&A with Mary Berry from the Great British Bake Off, some “Dancing with the Stars” with Louis Walsh and delicious cooking demonstrations with social influencers like James Kavanagh.

NDC National Dairy Council Ploughing Championships Best Event Management Corporate Company Dublin Ireland Event Fuel
Results

The stand alone stole most of the of the attention throughout the 3 days. This consisted of a huge milk carton structure that towered over the entire Tipperary site.

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